3 reasons

We all know that “influencer” has transformed into something of a marketing buzzword in the recent past, but don’t let that detract from the incredible value these individuals are capable of generating for your brand. An influencer is anyone who your customer views as a source of quality information- anyone from a blogger to celebrity Read More →

6 ways love brand

I came across this great infographic by Aaron Fifield, a graphic designer based in Brisbane, Australia. (click the image above or here to see the full infographic) Fifield visually represents the six major ways that a company can achieve customer delight with their brand; here are some brief cases to back up the points established Read More →


  Actionable alerts that help lean marketing teams identify and execute quickly on social marketing opportunities  Encore Alert, a proactive alerts tool for lean social marketing teams, has closed a $390k seed round led by one of the Washington DC area’s top angel groups, NextGen Angels. Participants in the round include Sid Banerjee (CEO of Read More →


Some argue that ideas provide the greatest store of value in the 21st century. While such a statement might seem true at first glance, even the greatest ideas fall short if they prove impossible to execute. Although ideation seems more in the domain of the typical marketer, the exceptional marketer knows what to do and how Read More →


Over the next few days, we’ll be shining the spotlight on a few South by Southwest (SXSW) talks we really loved. We hope there will be at least a couple of takeaway for your brand, your marketing strategy, or your career development! Speaker: Chase Jarvis is one of the top photographers in America. He’s done commercial Read More →


It’s our first time at the mega-conference in Austin- we’re extremely excited to meet new people and learn about the latest products. We’d love to meet you! We’ll be all around (probably wearing a company shirt), but you can definitely find us at these two events: Austin TechBreakfast Kickoff Spectacular Friday, March 7 – 9:30am Read More →


Today we came across a hilarious new trend that even we can jump onto. Me, after buying a pack of water Yes, that is a CVS receipt, the size of a small child, for a one item purchase. The receipt is so long because of all of the coupons that CVS is trying to push Read More →

hyatt facebook

Today we stumbled upon an awesome case study that really shows the value of keeping an ear on social media data. After having worked on a campaign that revolved around the theme of “women having it all” for over three months, Hyatt’s digital marketing manager and its social media agency discovered a spike in negativity Read More →

As you probably know, Facebook doesn’t show every post from the friends and brands you follow. In fact, if the site did, you would be overwhelmed: the average user would be exposed to over 1,500 possible stories each day! To help manage your News Feed quality, Facebook chooses only about 20% of those stories to Read More →


If you’re on the East Coast like we are, you’re probably also wondering if you missed the memo about your city becoming a rainforest. It’s been hovering around the high 90′s here in Washington, DC, and our friends in New York have it a lot worse: the normal high this time of year in the Read More →

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